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Date: 4/13/2011      Time: 08:43
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IKCO Unveils the New Sedan Named "Dena"

IKCO is going to unveil the newest and most advanced Iranian car, Dena next week.

Dena is designed based on the national platform and in accordance with domestic and international standards in order to promote and develop national brand.
This hi-tech Iranian car also meets the requirements to safety standards like pedestrian, front and side impacts as well as Euro IV emission and Iran's 55 standards all of which can be regarded as an important advantage in global markets.
This car enjoys a modern external and trim design and a modified platform.
Javad Najmeddin, IKCO CEO said that the main aim of the project is to present IKCO's capabilities in designing and developing new cars under national brand.
Dena will come in two models of LX and ELX. The LX model will be outfitted with EF7 gas engine and a CNG-based engine and the ELX model will enjoy a turbo-charged EF7 engine.
ELX model will also enjoy extra options like sport rings, electric power steering, electric folding mirrors, fog lights, passenger air bag etc.
The car's major competitive advantage regarding its accessories and compared to imported cars is its affordable price and also extensive after-sales service network.
Dena will hit domestic and international markets next year. IKCO plans to manufacture 35,000 units of this car in 2012, 80,000 units in 2013 and 100,000 units each year from 2015 to 2017.
Reaching this target, IKCO will export 15 thousand Dena sedans to the global markets. The main target markets of this car are CIS countries, Russia, Turkey, East European and Persian Gulf region countries, Africa and East Asia. 
 




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